Lasse Sool, a former member of the board of the media agency Initiative, joins IuteCredit as Group Marketing Officer to lead the international marketing activities of the group. 

“Lasse has a strong background in international marketing from the banking sector. Also, he has built a completely new marketing analytics service from scratch in a media agency. Such a combination of skills is a good match for us to build a strong marketing strategy and help us increase marketing efficiency through professional analytics and optimization,” said Allar Niinepuu, co-founder and Chief Commercial Officer of IuteCredit. 

Before joining IuteCredit Lasse worked for seven years as a member of the board of one of Estonia’s leading media agencies Initiative, where he worked as a business analytics manager and a marketing strategist. He started his marketing career in 1996 at the telecom company Telia and then worked as a marketing manager in various local and international companies. He has also led the marketing of Bigbank in seven countries. Lasse has studied business administration and management at Tallinn Commercial School and Estonian Business School.

“IuteCredit’s offer and expectations for the position of group’s marketing officer largely aligned with my previous experience and the direction in which I have developed as a marketing strategist. For me, the choice to join IuteCredit was logical and it didn’t take long to decide,” said Lasse.